Erik from ClaimFlow

Bottom Line Up Front Social media for public adjusters is lead-gen infrastructure, reputation management, and E&O exposure all running through the same feed — and most firms treat it like a hobby instead of a pipeline. If you’re not tracking social-sourced leads the same way you track a claim file, from first DM to signed … Read more

Bottom Line Up Front Your pipeline is the business — not your negotiation skills, not your Xactimate proficiency, not your relationship with the desk adjuster. Firms that scale past a handful of claims run a documented lifecycle, tracked stage-by-stage, with automated follow-up (including the email cadences that keep both carriers and policyholders moving) instead of … Read more

Bottom Line Up Front Your Google review profile is now part of your intake funnel — carriers don’t care, but referral sources, attorneys, and prospective policyholders check it before they call. If you’re trying to figure out how to get Google reviews as a PA without turning it into another task nobody owns, the fix … Read more

Bottom Line Up Front A referral program is the highest-margin lead source in this business — no ad spend, higher trust at FNOL, and referral claims typically convert and settle faster because the source has already pre-qualified the loss for you. But a public adjuster referral program only works if your operational execution backs it … Read more

Bottom Line Up Front Most PA firm growing pains aren’t caused by bad adjusting — they’re caused by systems that worked at 15 open files and collapse at 50. PA firm growing pains solutions almost always trace back to three failure points: pipeline visibility, documentation consistency, and carrier follow-up discipline. Fix the operational infrastructure before … Read more

Bottom Line Up Front A public adjuster virtual assistant is the highest-leverage hire most solo practitioners and small firms never make. Delegate the administrative load — intake, documentation, scheduling, status updates — to a VA, and your licensed time gets reallocated to scope negotiation, carrier calls, and the file-level judgment only you can legally exercise. … Read more

Bottom Line Up Front Your public adjuster career path isn’t defined by your license number or your years in the field — it’s defined by how well you systematize the claims lifecycle. The adjusters who scale from solo shop to multi-state firm are the ones who turned FNOL-to-closing into a repeatable process, not a series … Read more